The Value of a Virtual Community for Corporate Alumni

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Your employees are your number-one asset as a company, but your former employees can also impact your business in a big way.

University alumni organizations form connections with alumni that last a lifetime, and corporate alumni organizations can do the same. In fact, corporate organizations can utilize their alumni in some of the same ways that universities do, including for recruiting and brand advocacy. But corporate alumni networks can also impact your business in some unique ways, like business growth. 

With a virtual community to connect your corporate alumni, you can keep in touch with and harness the potential of former employees, all in one place. By keeping your organization’s alumni engaged, you can tap into their insights on market changes, industry innovations, and potential growth pathways. Here’s are three ways your corporate alumni community can add value to your business: 

Recruiting and hiring

When seeking to fill new positions within your organization, you’re always looking for the right culture fit. Who better to assess the cultural fit of a prospective candidate than someone who has already been a part of your organization’s ecosystem? A virtual community for corporate alumni gives you a a direct line of communication to your alumni when you have job opportunities, both allowing you to tap into the talent pool of former employees who may be interested in rejoining your organization as well as their personal networks. Alumni can serve as trusted sources for referrals, enabling you to find top-notch talent efficiently and effectively.

Brand advocacy

Corporate alumni can be passionate and loyal ambassadors for your brand. With a virtual community, you give them a space to share their positive experiences, success stories, and career milestones related to their time at your organization, keeping your brand top of mind with these valuable advocates, continuing the good experience they had while employees of your company for years after they move on. 

Business growth

A virtual community for corporate alumni acts as a bridge between your organization and its former employees. It provides a platform for networking, collaboration, and knowledge sharing that can drive business growth. By keeping in touch with alumni, you can tap into their expertise, experiences, and industry insights. Alumni who have moved on to new professional ventures can become valuable strategic partners, potential clients, or even investors. Their expanded networks and diverse perspectives can open doors to new opportunities and collaborations that contribute to the growth and success of your organization.

A virtual community can be an essential tool for you to stay connected, engage, and collaborate with your corporate alumni. Interested in building strong and lasting relationships with former employees? Read about how Shell Alumni Community has partnered with Hivebrite to create an independent community for alumni of Shell.