Why and how to build a niche community

Niche communities are built for someone specific. And that changes everything. Conversations get sharper. Trust builds faster. Members show up because they belong there. 

This session is about how to build that kind of community, grow it without losing its focus, and make the internal case for doing it this way.

Nikki Thibodeau

The Community Community, Founder

Sierra Martinez

Digital Marketing and Innovation, Blue Star Families

See the full session

Key takeaways include

  • How to define your community’s focus: specific enough to mean something, open enough to grow
  • How to design your messaging and onboarding so the right people find you naturally
  • How to make the case to leadership when they’re measuring the wrong things
  • What changes when your members already have something in common before they join
  • How to keep a niche community growing without diluting what makes it work

Explore our webinar hub for upcoming and on-demand sessions to sharpen your community-building skills.

View webinars