What exactly is a new member onboarding strategy?

A new member onboarding strategy is your community’s first impression – a structured approach to welcoming and guiding newcomers through your platform. It’s designed to help members understand how to participate, what value they’ll receive, and why they should remain engaged. An effective strategy combines automated processes with personalized touchpoints to create a seamless experience from day one.

Why do I need an onboarding process?

A well-designed onboarding strategy:

  • Increases member engagement and retention
  • Reduces support queries and administrative burden
  • Creates a sense of belonging from the start
  • Helps members realize value faster
  • Establishes clear expectations and community norms
  • Facilitates meaningful connections between members

What is the very first step to onboarding a new member?

Before creating your onboarding process, develop clear member personas that represent your ideal community members. Understanding who they are, their goals, and what success looks like for them will help you design an onboarding experience that truly resonates. Consider their challenges, motivations, and what they hope to achieve through your community.

Download the guide for more details!

Most important elements for a successful onboard

  1. Welcome email series: Create a sequence of emails that gradually introduce key features and opportunities for engagement.
  2. Resource hub: Develop a centralized “Start Here” page with essential guides, tutorials, and FAQs.
  3. Personalized touchpoints: Implement automated yet personalized check-ins based on member profiles and interests.
  4. Connection opportunities: Create dedicated spaces for new members to introduce themselves and connect with others.
  5. Clear next steps: Provide actionable tasks that guide members toward meaningful participation.

30-60-90 Day new member onboarding strategy

First 30 days
  • Send welcome email series
  • Host new member orientation webinar
  • Encourage profile completion
  • Facilitate first community interaction
  • Share essential resources and guidelines
First 60 days
  • Provide advanced platform tutorials
  • Introduce interest-based groups
  • Host Ask Me Anything (AMA) sessions
  • Send personalized event recommendations
  • Check in on progress and engagement
First 90 days
  • Offer advanced learning opportunities
  • Gather feedback on experience
  • Highlight leadership opportunities
  • Connect with potential mentors
  • Encourage content contribution

New member onboarding tips

  1. Keep it simple: Don’t overwhelm new members with too much information at once.
  2. Make it actionable: Include clear, specific steps members can take to get started.
  3. Personalize the experience: Use member data to provide relevant recommendations and resources.
  4. Create connection opportunities: Facilitate early interactions between new and existing members.
  5. Be consistent: Maintain regular communication and engagement opportunities throughout the onboarding period.
  6. Gather feedback: Regularly collect input from new members to improve your process.
  7. Celebrate milestones: Acknowledge and reward early participation and achievements.

Remember, successful onboarding isn’t just about information delivery—it’s about creating a welcoming environment that encourages long-term engagement and community participation. By implementing these strategies and continuously refining your approach based on member feedback, you’ll build a stronger, more engaged community.