Maximize Your Community’s Potential with a Private Community Platform

Building community is an important goal across organizations, including commercial businesses, non-profit organizations, collectives, and educational institutions. Private community platforms like Hivebrite are powerful tools for creating communities, offering advanced control and insight for communities across industries, use cases, and goals. Explore why private community platforms are the key to thriving communities: 

A private community allows you to improve member engagement.

With a private community, you can offer a dedicated space for your members to interact, share ideas, and connect with each other. By offering a seamless and user-friendly interface, these platforms encourage active participation and foster a sense of belonging. Features such as discussion boards, direct messaging, and event management tools enable members to engage in meaningful conversations, leading to increased networking opportunities and stronger relationships within the community.

With a private community, you have greater control over community design and functionality.

A private community gives you the freedom to customize the look and feel of your community. From branding elements to design layouts and navigation menus, you can create a unique and tailored experience for your members. Additionally, platforms like Hivebrite offer a range of features and integrations that allow you to enhance community functionality. Whether it’s integrating with tools already in your tech stack or giving you extra features, the power to create a community environment that aligns with your goals and objectives.

You create a personalized community experience for your members with a private community. 

One of the benefits of using a private community platform is the ability to create a more personalized experience for your members. Through advanced member profiling and segmentation features, you can tailor content, resources, and opportunities based on the specific interests and preferences of each member. This level of personalization enhances member satisfaction and drives deeper engagement, as individuals feel more connected to the community and receive relevant and valuable information.

When you have a private community, your revenue generation options expand. 

Private community platforms offer unique monetization opportunities for organizations. By leveraging features like membership fees, event ticketing, e-commerce integration, and sponsorships, you can generate revenue while providing value to your community. Community platforms like Hivebrite enable you to create a sustainable and self-sufficient community ecosystem that supports ongoing growth and development. The ability to generate revenue through your community ensures its longevity and enables you to invest in enhancing member experiences and expanding community initiatives.

You own your data with a private community. 

Data privacy and ownership are of paramount concern for all organizations and their members. By using a private community platform like Hivebrite, you have full control and ownership of your data. Unlike social media platforms, where data ownership can be ambiguous, private community platforms ensure that your community’s data remains secure and accessible only to authorized individuals. This level of data control gives you the confidence to proactively protect your members’ information and tailor your community strategies based on valuable insights derived from your data.

What’s a Re-Engagement Email?

A favorite technique of marketeers, re-engagement emails are traditionally used to inspire email subscribers who are no longer opening emails to become interested again!

Re-engagement emails can also work well for online communities. They give you a chance to win back members who haven’t connected for a while or, in some cases, let them go for better.

So, let’s look at three types of re-engagement emails you can send to your inactive members!

1. Remind Members of Your Community’s Value

Your members originally signed up for your community because it can add value to their lives.

Chances are, many of your members are still interested in your community, but they have forgotten because of their busy schedules!

An email to gently remind your members that you’re there and of your community’s wonderful benefits might be enough to entice them back into the fold. This email can also act as a signal that they are no longer interested in your community.

Hi [Member Name],

It’s been a while since we’ve seen you in the community! I hope you’re doing well.

I’d love to hear what you’ve been up to and what you’re working on. I want to ensure you get what you need from our community.

Are you able to share some of your challenges?

In the meantime, check out this [resource, forum discussion, upcoming webinar, etc.] that I think you might find helpful.

[Your Name]

2. Tell Your Members What’s New

Maybe since your members joined, you’ve added a new community feature. Perhaps you’ve got some new exclusive content, new groups, or much anticipated upcoming events. Leverage this information in your re-engagement email and let your members know!

Hi [Member Name],

Long time no speak! I hope you are doing well.

A lot has been happening in our community recently. I wanted to reach out to get you up to speed with some exciting new developments.

Insert news #1: What is it and what is the value for this member?

Insert news #2: What is it and what is the value for this member?

Insert news #3: What is it and what is the value for this member?

I’d also love to hear how everything is going on your end. Do you have any exciting projects or challenges the community could help with?

[Your Name]

3. Find Out Why Your Members Left

Finding out the reason your members left is critical. 

By sending an email to ask for their feedback, you’ll understand what happened and potentially be able to set it right!

Even if you never get them back, knowing why they left could give you critical feedback for your community roadmap and might help reduce further churn.

Reaching out to your members to discover why they drifted also shows that you noticed they’re no longer around and that you care.

Hi [Member Name],

I haven’t seen you in the community for a while, so I wanted to check in and see how you’re doing.

If there is anything that the team and I can do to improve your community experience, just reply and let me know.

Thanks,

[Your Name]

More community building resources

Looking to build, expand, or increase engagement in your community? Explore resources from our community experts: