6 of the Scariest Community Management Mistakes (and How to Fix Them)

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Communities are central to human experience. Online communities tap into our needs for closeness and connection and give us a sense of belonging. The benefits of a vibrant online community are so compelling that more and more organizations are creating them or at least planning to!

However, creating a successful, vibrant community is not straightforward. With Halloween just around the corner, what better time to take a closer look at some of the scariest community management mistakes!

At best, these mistakes can cause you to lose members; at worst, they can negatively impact your entire organization—we told you they were scary!

From not having a clear goal for your community and not correctly measuring your success to not properly onboarding new members and not creating a targeted content strategy, these are some of the most common community management mistakes. But, fear not, each mistake includes tips on how to correct (or avoid) it!

So, there you have it, six of the scariest community management mistakes! We hope they help you reflect on and/or improve your community journey. Remember that mistakes happen. You need to look at some aspect of community management as experiments and use a test and learn approach and adapt based on what you learn.

And remember, as your community grows so should your strategy. You need to regularly survey your members to ensure that the benefits your community brings are consistent with your members’ needs and support your organization.

Don’t hesitate to download and share this infographic with anyone you think could find it useful!